- Public Relations Strategy and Branding, Integrate and align public relations with other branding efforts and overall company goals. The Holland Group PR has built tenured media relationships with national, regional, trade and broadcast publications to ensure that your message is delivered in the timeliest manner to your target audience. Services Include: Press Releases, Creating Press Kits, Interviews, Negotiating Speaking Engagements and Building a Targeted Media List.
- Media Relations, Achieve a constant flow of outstanding, on-target, on-message media coverage.
- Product Launches, Introducing new products and services. From clearly positioning the product within the competitive landscape, to building awareness and generating media coverage, The Holland Group PR will develop a comprehensive launch plan that clearly identifies revenue and sales goals.
- Crisis Management, Quickly strategize and execute communications tactics in response to crisis.
- Web Promotions/Marketing, We are quickly facing a digital revolution. The Holland Group recognizes that the Internet provides valuable public relations opportunities, including fast and effective communications.
Integrating online communications into public relations services ensures that clients receive maximum exposure, not only in print publications, but also in terms of online visibility. Services Include: Weblog Development, Website consulting, editing, maintenance and reporting.
- Positioning, Positioning is key to all marketing and public relations initiatives. If a product or service is not clearly positioned and differentiated from the competition, it becomes very difficult to convey that brand to audiences such as the media, prospects, current clients and even employees.
- Writing, The Holland Group can provide writing services that covers press releases, user stories and bylined articles for our clients. Our seasoned team of writers understands what sparks a reporter’s interest, how to differentiate our clients from their competitors, and how to craft a message to maximize placement opportunities – all skills that are essential to creating good buzz.
PR writing is a specialized craft. Many people try it; few do it well. The Holland Group knows how to create clear, succinct messages that communicate quickly and effectively to busy media people. Additionally, our comprehensive menu of writing services means your story can be coordinated across all your materials, giving you the strong, consistent image you need.